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WESTBOROUGH, Mass. — After a round of investing that netted Westborough's SimpliVity $25 million, an expected "hyper growth" will involve building the company's framework and customer base, said Vice President of Marketing Tom Grave.
"The development team has done their job to deliver the product and now we're ready to scale to meet demand." Grave said.
SimpliVity, founded in 2009, was in "stealth mode" until four weeks ago, developing its feature product, OmniCube, behind closed doors. The OmniCube bundles several information technology services into one product. Grave said the company felt it was prudent to keep the project out of the public eye because it allowed for innovation and a head start in the competitive IT market.
Located in the Westborough Technology Park off of Route 9 East with "room to grow," SimpliVity is in an exciting phase, said Grave.
"I think overall, and it depends on how things go, we may double, or even more than double the size of the company by next year," he said, "and I think many of those people will be Massachusetts-based."
The result of the second round of investing was announced Monday, bringing SimpliVity's total investments up to $43 million.
"None of us have seen the kind of inbound inquiries that we're getting from real opportunities, which is a really rare thing for an IT company, especially a start-up," he said.
The beta-testing period has gone well, Grave said.
"The biggest problem we cut through is the clutter and complexity, because we offer this one solution," he said.
"Now we're in the market, we expect people to respond and for them to see how limited [other products'] options are in comparision to ours."
Grave said the cost of the average system (four cubes) would be roughly $200,000, a third the cost of comparable, non-bundled products. SimpliVity's two-phase launch of the OmniCube, which is still in beta testing, began Aug. 20 with a media announcement. It was then followed by a showing at VMworld, a data center infrastructure showcase event in San Francisco with over 300 vendors. Large businesses looking to "simplify" have shown the highest demand.
"What it fostered is just an amazing amount of traffic," Grave said, noting that the West Coast and international markets also showed strong interest. "We have a real lead now [on the competition] because we know what we did is very difficult."
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